Foreign Investment Promotion: Governance And Implementation In Central-eastern European Regions by Pawe CapikForeign Investment Promotion: Governance And Implementation In Central-eastern European Regions by Pawe Capik

Foreign Investment Promotion: Governance And Implementation In Central-eastern European Regions

byPawe Capik

Hardcover | June 21, 2019

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Analysing foreign direct investment (FDI) promotion at a regional level in the Czech Republic, Poland and Slovakia, this book uses established concepts within regional science, international business, and place marketing to explore how Central Eastern European Countries (CEEC) compete for mobile investments. Taking a multidisciplinary approach, the author places special emphasis on promotion and how this is used in a wider regional context of strategies aimed at inward investment attraction. With useful insights for policy-makers, this book combines theory and empirical findings, providing valuable reading for those researching international business, marketing or investments.


Pawel Capik is a Lecturer in International Business at Keele Management School, Keele University, UK. Previously, he has worked at Grenoble Ecole de Management (GEM) in France, as well as the University of Glasgow, Sheffield Hallam University, and the University of the West of Scotland (UWE) in the UK. Pawel is a Fellow of the Regional...
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Title:Foreign Investment Promotion: Governance And Implementation In Central-eastern European RegionsFormat:HardcoverProduct dimensions:249 pages, 9.41 × 7.24 × 0.98 inShipping dimensions:9.41 × 7.24 × 0.98 inPublished:June 21, 2019Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3030136574

ISBN - 13:9783030136574

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Table of Contents

1. Firm Internationalisation and Investment Attraction: An Introduction to Foreign Direct Investment in Central Eastern European Countries.- 2. Research Rationale and Methods.- 3. Place Marketing, Promotion and Investment Attraction.- 4. Regional Product, Its Image and the Politics of Investment Attraction.- 5. Regional Authorities Attracting Investors.- 6. Governance and Implementation of Investment Promotion in the Central Eastern European Region.- 7. Conclusions: Between Assumptions and Reality.