Four Key Qualities of Any "Pay As You Wish Pricing Strategy

Kobo ebook | January 12, 2010

byJagmohan Raju, Z. John Zhang

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This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.

 

When “pay as you wish” pricing makes sense--and how to make it work for you.

 

Typically, a seller turns to “pay as you wish” pricing because he believes the product will drive business for a higher margin product, because he believes that “pay as you wish” can yield more than conventional pricing, or both. Radiohead’s In Rainbows campaign shared the same four key qualities as any successful “pay as you wish” pricing program....

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This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.   When “pay as you wish” pricing makes sense--and how to make it work for you.   Typically, a seller turns to “pay as you wish” pricing because he believes the product will drive business for ...

Format:Kobo ebookPublished:January 12, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132467674

ISBN - 13:9780132467674

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