Franchising Globally: Innovation, Learning and Imitation

Hardcover | March 31, 2010

byI. Alon

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Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

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Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

ILAN ALON is the Cornell Professor of International Business at Rollins College and a visiting scholar at Harvard Kennedy School, UK. Alon has taught franchising courses in China (Fudan & CEIBS), Italy (MIB), and India (IILM), and lectured extensively on the topic in various professional associations, including the International Franc...

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Format:HardcoverDimensions:288 pages, 9.02 × 5.98 × 0.03 inPublished:March 31, 2010Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230238289

ISBN - 13:9780230238282

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Table of Contents

PART I: FRANCHISING APPROACHES AND FRAMEWORKS * Franchising In Emerging Markets--D.Welsh& C.Falbe * Franchising as an Entrepreneurial Form of Business--M.Sardy * Internationalization of Franchising--L.Ni&--R.Wang * Clustering For International Market Selection--A.Shoham * PART II: AREA STUDIES OF FRANCHISING * Franchising in Italy--D.Vianneli * Franchising in Morocco--R.Alami * Franchising in Croatia; M.Alpeza& A.Erceg * Microfranchising in Less Developed Countries--M.Munoz&--M.C.Mitchel * PART III: INTERNATIONAL FRANCHISING CASES * Ruth's Chris Franchises Expand Internationally--A.Kupetz * International Franchising at Best Western--G.Cliquet, M.C.Mitchel&--R.Perrigot * San Francisco Coffee House Opens in Croatia--M.Alpeza&--A.Erceg * Athlete's Foot Master Franchisee in China * Final Reflections