Freemium Economics: Leveraging Analytics And User Segmentation To Drive Revenue

Paperback | January 24, 2014

byEric Benjamin SeufertEditorEric Benjamin Seufert

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Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value LCV calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

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From the Publisher

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, a...

Eric Seufert is a quantitative marketer with a passion for blending real-world problems with large amounts of data, econometric frameworks, and analytical systems. His professional specialty lies in programmatic statistical methods and predictive forecasting in freemium environments.Eric received an undergraduate degree in Finance from...
Format:PaperbackDimensions:254 pages, 8.75 × 6.35 × 0.68 inPublished:January 24, 2014Publisher:Morgan KaufmannLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0124166903

ISBN - 13:9780124166905

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Customer Reviews of Freemium Economics: Leveraging Analytics And User Segmentation To Drive Revenue

Reviews

Rated 5 out of 5 by from Very in-depth look at F2P This is a very academic text, especially in one if the later chapters, but overall it is a very straightforward, complete look at the mechanics and pricing of F2P games. Highly recommended if you are building, or thinking of building a F2P game.
Date published: 2014-09-23

Extra Content

Table of Contents

Chapter One: What is the Freemium Model?

Chapter Two: Analytics as the Heart of Freemium

Chapter Three: Quantitative Methods for Product Management

Chapter Four: Freemium Metrics

Chapter Five: Lifetime Customer Value

Chapter Six: Monetization and Downstream Marketing

Chapter Seven: Virality

Chapter Eight: Optimized User Acquisition

Editorial Reviews

"Seufert's book provides extensive guidance on analyzing the data generated by a freemium product to boost retention and drive revenue. By collecting and deploying analytics on large amounts of data generated by users of the product, through all stages of development and usage, the author explains how you can optimize your implementation of the freemium model."--Data and Technology Today, May 27, 2014