French Beans and Food Scares: Culture and Commerce in an Anxious Age by Susanne FreidbergFrench Beans and Food Scares: Culture and Commerce in an Anxious Age by Susanne Freidberg

French Beans and Food Scares: Culture and Commerce in an Anxious Age

bySusanne Freidberg

Paperback | October 21, 2004

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From mad cows to McDonaldization to genetically modified maize, European food scares and controversies at the turn of the millennium provoked anxieties about the perils hidden in an increasingly industrialized, internationalized food supply. These food fears have cast a shadow as long asAfrica, where farmers struggle to meet European demand for the certifiably clean green bean. But the trade in fresh foods between Africa and Europe is hardly uniform. Britain and France still do business mostly with their former colonies, in ways that differ as dramatically as their nationalcuisines. The British buy their "baby veg" from industrial-scale farms, pre-packaged and pre-trimmed; the French, meanwhile, prefer their green beans naked, and produced by peasants. Managers and technologists coordinate the baby veg trade between Anglophone Africa and Britain, whereas anassortment of commercants and self-styled agro-entrepreneurs run the French bean trade. Globalization, then, has not erased cultural difference in the world of food and trade, but instead has stretched it to a transnational scale. French Beans and Food Scares explores the cultural economies of two "non-traditional" commodity trades between Africa and Europe--one anglophone, the other francophone--in order to show not only why they differ but also how both have felt the fall-out of the wealthy world's food scares. In a voyagethat begins in the mid-19th century and ends in the early 21st, passing by way of Paris, London, Burkina Faso and Zambia, French Beans and Food Scares illuminates the daily work of exporters, importers and other invisible intermediaries in the global fresh food economy. These intermediaries'accounts provide a unique perspective on the practical and ethical challenges of globalized food trading in an anxious age. They also show how postcolonial ties shape not only different societies' geographies of food supply, but also their very ideas about what makes food good.
Susanne Freidberg has written about food regulation for the Washington Post and numerous journals. She grew up in the Pacific Northwest, attended Yale and Berkeley, and has received fellowships from the Fulbright Foundation, the National Science Foundation, the Radcliffe Institute for Advanced Study, and the American Council of Learn...
Title:French Beans and Food Scares: Culture and Commerce in an Anxious AgeFormat:PaperbackDimensions:288 pages, 6.1 × 9.21 × 0.79 inPublished:October 21, 2004Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195169611

ISBN - 13:9780195169614

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Table of Contents

1. The Global Green Bean and Other Tales of Madness2. Feeding the Nation: The Making of Modern Food Provisioning3. Burkina Faso: Rural Development and Patronage4. Zambia: Settler Colonialism and Corporate Paternalism5. France: Expertise and Friendship6. England: Brands and StandardsConclusion

Editorial Reviews

"French Beans and Food Scares is the first truly comparative investigation of how food commodity networks operate internationally. Analyzing two culturally specific dyads-France/Burkina Faso and England/Zambia-it reveals the important work culture still does in the global economy. It alsodemonstrates in detail how social and economic realities in developed countries are translated into particular social and economic outcomes in the developing world through culturally inflected international trade. Written with humor and insight, it provides compelling and surprising reading.""-EricaSchoenberger, Professor of Geography, Johns Hopkins University