French for Marketing: Using French in Media and Communications by R. E. BatchelorFrench for Marketing: Using French in Media and Communications by R. E. Batchelor

French for Marketing: Using French in Media and Communications

byR. E. Batchelor, Malliga Chebli-Saadi

Paperback | January 28, 1998 | French

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Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a two-year course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques.
Title:French for Marketing: Using French in Media and CommunicationsFormat:PaperbackProduct dimensions:372 pages, 9.37 × 6.65 × 0.79 inShipping dimensions:9.37 × 6.65 × 0.79 inPublished:January 28, 1998Publisher:Cambridge University PressLanguage:French

The following ISBNs are associated with this title:

ISBN - 10:052158535X

ISBN - 13:9780521585354

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Table of Contents

Part I. Actions Pulicitaires: 1. Les acteurs de la publicité (les agences, les annonceurs, les supports); 2. Deux formes de publicité; 3. La créativité en matierè de publicité; 4. Les promotions de ventes (stimulation, intervention); 5. La publicité ... la radio, ... la TV et au cinéma; 6. L'importance de la presse et de la télévision dans le domaine de la publicité; 7. La réglementation de la publicité en France; Part II. Information et Communication: 8. Les moyens de l'information (réseau informatique, télématique; 9. La communication audiovisuelle (Arte: chaîne de télévision européenne, nouvelles technologies: câble, satellite); 10. Les outils du multimédia; 11. La politique de communication (analyse de l'image de marque); 12. La maison d'édition (pratique et structure, fabrication et commercialisation; 13. L'informatisation des systèmes documentaires; 14. L'organisation et la gestion des fonds de documents dans les bibliothèques; Glossaire; Annexes; Bibliographie sélective.