From Brainwave to Business: How to Turn Your Brilliant Idea into a Successful Start-Up

Kobo ebook | December 27, 2012

byCelia Gates

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Shortlisted for the CMI Management Book of the Year, Innovation and Entrepreneurship Category

Award-winning entrepreneur, Celia Gates, shows you how to build a profitable business from your idea, from patenting and prototyping and marketing to sales.

This book offersadvice about business start-ups based on products as well as services. It takes you through prototyping and protecting your idea, in addition to covering all the areas you would usually find in a business start-up book, including raising finance, business planning, sales and marketing etc.

Based on the author s own experience, it gives a realistic and honest understanding of the perils of setting up a business, combining practical advice with stories from the front line.

  If you are an Artist, Designer or Ideas Person looking to understand how a good idea can become a profitable business then this book will help you get off to a great start.

Doug Richard, Dragon Investor, Founder of School for Start-ups

Compelling insight and fantastic advice from someone who has been there and done it. I d suggest this book as a must read for all would-be inventors.

Jamie Oliver, freelance journalist (Financial Times, Daily Telegraph)

Pricing and Purchase Info

$66.69 online
$86.60 list price (save 22%)
Available for download
Not available in stores

From the Publisher

Shortlisted for the CMI Management Book of the Year, Innovation and Entrepreneurship CategoryAward-winning entrepreneur, Celia Gates, shows you how to build a profitable business from your idea, from patenting and prototyping and marketing to sales.This book offersadvice about business start-ups based on products as well as services. I...

Format:Kobo ebookPublished:December 27, 2012Publisher:Pearson Education LimitedLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0273744062

ISBN - 13:9780273744061

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