From Customer Retention to a Holistic Stakeholder Management System: Living a Vision

byMargit HuberEditorSusanne O'Gorman

Paperback | November 6, 2010

From Customer Retention to a Holistic Stakeholder Management System: Living a Vision by Margit Huber
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Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses.

Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.

Title:From Customer Retention to a Holistic Stakeholder Management System: Living a VisionFormat:PaperbackProduct dimensions:203 pages, 9.25 X 6.1 X 0 inShipping dimensions:203 pages, 9.25 X 6.1 X 0 inPublished:November 6, 2010Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3642096069

ISBN - 13:9783642096068

Appropriate for ages: All ages

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