From Program to Product: Turning Your Code into a Saleable Product by Rocky SmolinFrom Program to Product: Turning Your Code into a Saleable Product by Rocky Smolin

From Program to Product: Turning Your Code into a Saleable Product

byRocky Smolin

Paperback | March 28, 2008

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Many would–be software entrepreneurs with expertise in many fields attempt to turn a homegrown application#151;one developed for use in their own business or profession#151;into a commercial product. Lack of knowledge, experience, or skills often prevents the idea from ever taking shape, let alone achieving its potential. Entering a new field to start a business leaves many developers unprepared and not even fully aware that it#151;s something they know so little about. They will also often have a job that conflicts with the time commitment required to market the program well enough for it to become a complete success.

Do you have an idea for a commercially viable software product or already have a product with the potential for dream financial rewards? Would–be software entrepreneurs must consultFrom Program to Product: Turning Your Code into a Saleable Product, written by software developer and entrepreneurRocky Smolin, for an indispensable roadmap to creating a commercially successful software product. Smolin shares insights from his own experience and covers topics you may never anticipate but are vital to success, like pricing, documentation, licensing, and tracking customers.

Rocky Smolin began programming computers at the age of 16 at the Illinois Institute of Technology in Chicago. He created and marketed his first commercial product in 1969 while an undergraduate at Bradley University, and received a master's in business administration from San Diego State University in 1974. During the 1980s, Smolin co-...
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Title:From Program to Product: Turning Your Code into a Saleable ProductFormat:PaperbackDimensions:201 pages, 23.5 × 17.8 × 0.01 inPublished:March 28, 2008Publisher:APRESS PUBLISHERSLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1590599713

ISBN - 13:9781590599716

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