Full Spectrum: How The Science Of Color Made Us Modern

May 18, 2021|
Full Spectrum: How The Science Of Color Made Us Modern by Adam Rogers
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Hardcover
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A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling author ofProof: The Science of Booze

From kelly green to millennial pink, our world is graced with a richness of colors. But our human-made colors haven’t always matched nature’s kaleidoscopic array. To reach those brightest heights required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that’s allowed for the most luminous manifestations of our built and adorned world.
 
InFull Spectrum, Rogers takes us on that globe-trotting journey, tracing an arc from the earliest humans to our digitized, synthesized present and future. We meet our ancestors mashing charcoal in caves, Silk Road merchants competing for the best ceramics, and textile artists cracking the centuries-old mystery of how colors mix, before shooting to the modern era for high-stakes corporate espionage and the digital revolution that’s rewriting the rules of color forever. 
 
In prose as vibrant as its subject, Rogers opens the door to Oz, sharing the liveliest events of an expansive human quest—to make a brighter, more beautiful world—and along the way, proving why he’s “one of the best science writers around.”*
*National Geographic
ADAM ROGERS is theNew York Times best-selling author ofProof: The Science of Booze, a finalist for the PEN/E.O. Wilson Literary Science Writing Award and winner of an IACP Award and a Gourmand Award. He is a Senior Correspondent at Wired. 
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Title:Full Spectrum: How The Science Of Color Made Us Modern
Format:Hardcover
Product dimensions:336 pages, 9 X 6 X 1.09 in
Shipping dimensions:336 pages, 9 X 6 X 1.09 in
Published:May 18, 2021
Publisher:Houghton Mifflin Harcourt
Language:English
Appropriate for ages:All ages
ISBN - 13:9781328518903

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