Fundamentals Of Destination Management And Marketing With Answer Sheet (ahlei)

Paperback | May 30, 2012

byRich Harrill, . . American Hotel & Lodging Association

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Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.

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Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination ma...

About the Educational Institute   We Train The Best!   The American Hotel and Lodging Educational Institute (AHLEI) is the premier source for delivering quality hospitality education, training and professional certification that serves the needs of hospitality schools and industries worldwide. The AHLEI meets and excee...
Format:PaperbackDimensions:500 pages, 8.9 × 7 × 0.7 inPublished:May 30, 2012Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:013307692X

ISBN - 13:9780133076929

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Table of Contents

Service

Sales

Marketing

Tourism Research and Performance Reporting

Communications

Product Development

Technology

Human Resources

Member Care

Financial Management

Board Governance

Alliances, Destination Management in Canada

Destination Management in the United Kingdom

Destination Management in Mexico