Fundraising Management

Kobo ebook | February 1, 2004

bySargeant, Adrian

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This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The authors offer key analysis of the critical issues of fundraising as well as acting as a useful tool for the practical side of planning fundraising campaigns.
Topics covered include:
* Individual giving
* Trusts and foundations
* Corporate fundraising
* Direct marketing
* Community marketing
* Campaign Integration
The text includes examples and cases from both the UK and the US, bringing the theory to life. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society. In addition, the text works through the planning stages of fundraising to give readers a rounded understanding of fundraising management.
A truly groundbreaking new text in this area, "Fundraising Management" is essential reading for students of fundraising and nonprofit professionals alike.

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From the Publisher

This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and pr...

Format:Kobo ebookPublished:February 1, 2004Publisher:RoutledgeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0203646118

ISBN - 13:9780203646113

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