Gaining Momentum: Managing the Diffusion of Innovations

August 4, 2010|
Gaining Momentum: Managing the Diffusion of Innovations by Joe Tidd
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Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
Title:Gaining Momentum: Managing the Diffusion of InnovationsFormat:HardcoverProduct dimensions:448 pages, 9.41 X 7.24 X 0.98 inShipping dimensions:448 pages, 9.41 X 7.24 X 0.98 inPublished:August 4, 2010Publisher:World Scientific PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1848163541

ISBN - 13:9781848163546

Appropriate for ages: All ages

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