Gepflegt Krass: Brand, Body & Soul by Matthias MichelGepflegt Krass: Brand, Body & Soul by Matthias Michel

Gepflegt Krass: Brand, Body & Soul

byMatthias Michel

Hardcover | June 30, 2008

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Youth culture and brands have always had a convoluted relationship both influencing and feeding off each other alike. The term "gepflegt krass" is German slang used mainly by youth culture for awesome or cool. Gepflegt:KRASS takes youth culture and the visual culture of brands as a starting point to investigate this complex correlation and incisively analyses the multifaceted dynamic of branding culture. Presented in an exciting collage with manifold layers of text and photography on each page, this large format academic publication defines the visual identities of luxury brands and examines the attraction and fascination youth culture have with them
Title:Gepflegt Krass: Brand, Body & SoulFormat:HardcoverDimensions:476 pages, 11.81 × 9.45 × 0.2 inPublished:June 30, 2008Publisher:GestaltenLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:389955227X

ISBN - 13:9783899552270