Get to the Point! Writing Email, Letters, Memos, Reports and Proposals by Ronald S. BlicqGet to the Point! Writing Email, Letters, Memos, Reports and Proposals by Ronald S. Blicq

Get to the Point! Writing Email, Letters, Memos, Reports and Proposals

byRonald S. Blicq, Lisa A. Moretto


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Designed for courses in Business Communication.

Following in the tradition of their bestselling Guidelines for Report Writing, Blicq and Moretto now apply the same succinct, real-world oriented approach to the basics of business communication. This book will help readers write more effective business letters, memos, reports, and proposals, by showing them how to create messages that achieve the desired results and encourage recipients to take action. The authors show how to apply the proven pyramid method, while providing easy-to-use templates that help structure coherent letters, reports, and proposals.

Title:Get to the Point! Writing Email, Letters, Memos, Reports and ProposalsFormat:PaperbackDimensions:160 pages, 9.25 × 7 × 0.45 inLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:013020420X

ISBN - 13:9780130204202


Table of Contents

1. Getting Started.

Introduction to the Pyramid Method. Identifying Audience. Identifying Primary Information. Focusing Readers' Attention on Primary Information. Differentiating Between Tell and Sell Message. Discriminating Between Need to Know and Nice to Know Information.

2. Writing Business Letters and Memos.

Using the Writers' Pyramid to Create Letter-writing Templates. Writing Informative Letters. Writing Persuasive Letters. Writing Good News and Bad News Letters. Using a Contemporary Letter Format. Writing Effective Email.

3. Writing Short and Long Reports.

Creating Writing Templates for All Kinds of Reports. Writing Specific Types of Reports.

4. Writing Business Proposals.

Differentiating Between Informal, Semiformal, and Formal Proposals. Creating Templates for Various Proposal Types. Writing Letter- form vs. Semiformal or Formal Proposals. Writing Justifications and Comparative Analyses.

5. Customizing and Refining Letters, Reports, and Proposals.

Using Information Design to Capture and Hold Reader Interest. Customizing a Letter or Proposal for a Particular Reader. Writing for International Readers (Writing in a Global Market). Writing Non-Gender- Specific Language. A Ready-Reference Fold-out Sheet Depicting Templates and Formulas Described in the Book.

6. The Language of Business Writing.

A reference section for writing definite, coherent sentences and paragraphs.