Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and by Jeremy GoldmanGetting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and by Jeremy Goldman

Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow…

byJeremy Goldman, Ali Zagat

Paperback | May 23, 2016

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about

In the last decade alone, the face and nature of the job market has evolved dramatically. It?s now a given that personal branding will have a significant impact on your professional opportunities. It?s not an exaggeration that your brand and reputation could make?or break?your career.

In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons.

Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve?and your competition. Each chapter provides specific examples for effective communication and engagement, including:
  • Strategies for both in-person and digital channels.
  • Interviews, case studies, and advice from branding and marketing experts.
  • Specific guidelines for successfully navigating the most essential platforms.

    It?s a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.
  • Jeremy Goldman, founder and CEO of digital consultancy Firebrand Group, has more than 15 years of experience helping companies improve their digital marketing and social media strategies. He has managed global ecommerce and social media for a number of brands, including Jurlique, Temptu, and Unilever. He has been featured in numerous ...
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    Title:Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow…Format:PaperbackDimensions:256 pages, 8.98 × 6.02 × 0.51 inPublished:May 23, 2016Publisher:Red Wheel WeiserLanguage:English

    The following ISBNs are associated with this title:

    ISBN - 10:1632650479

    ISBN - 13:9781632650474

    Reviews

    Editorial Reviews

    ?Through research and insightful case studies, Goldman and Zagat provide actionable advice for solopreneurs and senior business executives alike on how to build their personal brands, and maximize their overall impact in the process.?
    ?Marshall Goldsmith, author of the #1 New York Times best seller Triggers