Glencoe Marketing Series: Sports and Entertainment Marketing, Student Edition

Paperback | April 13, 2004

byMcGraw-Hill Education

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Examines marketing of sports and sports entertainmentas well as the world of entertainment marketing.

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From the Publisher

Examines marketing of sports and sports entertainmentas well as the world of entertainment marketing.

Format:PaperbackDimensions:10.8 × 8.4 × 0.6 inPublished:April 13, 2004Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0078614015

ISBN - 13:9780078614019

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Table of Contents

Unit 1Marketing & Sports and Entertainment

Chapter 1World of Marketing

Chapter 2Sports and Entertainment: Connections and Contrasts(similar/different)

Unit 2Sports Entertainment Marketing

Chapter 3What Is the Sports Entertainment Market?

Chapter 4Sports Products and Services

Unit 3Sports Entertainment Marketing Mix (4Ps)

Chapter 5Product and Price Decisions 

Chapter 6Market Research and Outlets 

Chapter 7Sponsorship and Licensing

Chapter 8Sports Entertainment Promotion

Chapter 9Sports Marketing Plans and Careers

Unit 4Marketing Entertainment

Chapter 10What Is the Entertainment Market?

Chapter 11Organizations, Products, and Services

Unit 5Entertainment Marketing Mix

Chapter 12Product and Price Decisions

Chapter 13Entertainment Market Research and Outlets

Chapter 14Images and Licensing

Chapter 15Entertainment Promotion

Chapter 16Entertainment Marketing Plans and Careers