Global Business Environments and Strategies by Johan HoughGlobal Business Environments and Strategies by Johan Hough

Global Business Environments and Strategies

byJohan Hough, Ernst Neuland

Paperback | May 7, 2008

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Global Business Environments and Strategies expounds international business principles within a context that is relevant to South Africa and the entire SADC region. The book is geared towards the practical (as opposed to the theoretical) development and refinement of business skills andacumen; to this end, 16 of the 17 chapters contain case studies.
Johan Hough is at the University of Stellenbosch. Ernst Neuland is at UNISA.
Title:Global Business Environments and StrategiesFormat:PaperbackDimensions:464 pages, 9.45 × 6.69 × 0.91 inPublished:May 7, 2008Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195764439

ISBN - 13:9780195764437


Table of Contents

1. Globalisation and the Changing Business Environment2. International Trade and Investment: theories, institutions and practices3. Regional Economic integration and free trade agreements4. The International Cultural Environment5. The International Political, legal and technological environments6. The international economic environment7. The global monetary system and foreign exchange market8. International management and leadership: managing transitional markets9. Strategy and structure of international business10. Global Performance Management11. Managing imports, exports and global sourcing12. Global marketing and e-marketing strategies13. Strategic international HRM14. Strategic financial management and strategy15. Global collaboration and strategic alliances16. Economic and social development initiatives for SA and Africa17. Emerging economies and Africa (global) competetiveness: future perspectives