Global Business Value Innovations: Building Innovation Capabilities For Business Strategies

May 14, 2018|
Global Business Value Innovations: Building Innovation Capabilities For Business Strategies by Anshu Saxena Arora
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This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

Anshu Saxena Arora is Associate Professor of Marketing at the Jay S. Sidhu School of Business and Leadership, Wilkes University, USA. With more than a decade of industrial and academic experience, Anhsu is the Senior Editor of Marketing for the International Journal of Emerging Markets.Sabine Bacouel-Jentjens  is Professor of...
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Title:Global Business Value Innovations: Building Innovation Capabilities For Business Strategies
Format:Hardcover
Product dimensions:145 pages, 8.27 X 5.83 X 0 in
Shipping dimensions:145 pages, 8.27 X 5.83 X 0 in
Published:May 14, 2018
Publisher:Palgrave Pivot US
Language:English
Appropriate for ages:All ages
ISBN - 13:9783319779287

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