List of Figures and Tables.
Notes on Contributors.
1 Global Communication: Background.
2 Development Research Traditions and Global Communication.
3 The Message: The Role of International Organizations.
4 Public Diplomacy: New Dimensions and Implications (Nancy Snow
5 The Medium: Global Technologies and Organizations.
6 Internet: The Evolving Frontier.
7 American Multimedia Conglomerates.
8 Non-US Stakeholders of Multimedia Conglomerates.
9 Euromedia: Integration and Cultural Diversity in a Changing Media Landscape (Alexa Robertson
10 Global Issues, Music, and MTV.
11 CNN: International Role, Impact, and Global Competitors.
12 The Roles of Global News Agencies.
13 Arab Media and the Al-Jazeera Effect (Lawrence Pintak
14 Media Globalization in Asia (Junhao Hong
15 The Role of Global Advertising.
16 Summary and Conclusions.