Global Electronic Commerce: Theory And Case Studies by J Christopher WestlandGlobal Electronic Commerce: Theory And Case Studies by J Christopher Westland

Global Electronic Commerce: Theory And Case Studies

byJ Christopher Westland, Theordore H. Clark

Paperback | December 20, 1999

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Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce -- the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology -- attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.

Title:Global Electronic Commerce: Theory And Case StudiesFormat:PaperbackDimensions:541 pages, 8.9 × 7.3 × 1.5 inPublished:December 20, 1999Publisher:The MIT PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0262528479

ISBN - 13:9780262528474

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Editorial Reviews

At a time when ecommerce hype too often obscures the real issues faced by managers, Westland and Clark deliver a rare combination of rigor and relevance. University students and thoughtful managers will benefit from their insights, analysis and examples.