Global Latinas: Latin America's Emerging Multinationals

Hardcover | February 27, 2009

byL. Casanova

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Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of them coming from Latin America. This book focuses on understanding this new phenomenon.

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Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of them coming from Latin America. This book focuses on understanding this new phenom...

LOURDES CASANOVA specializes in international business with a focus on Latin America and multinationals from emerging markets. A Fulbright Scholar during 1987-1989, Casanova has a Masters degree from the University of Southern California, USA and a PhD from the University of Barcelona, Spain. She has taught at INSEAD since 1989, was a...

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Format:HardcoverDimensions:200 pages, 9.25 × 6.1 × 0.03 inPublished:February 27, 2009Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230219969

ISBN - 13:9780230219960

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Extra Content

Table of Contents

Introduction
Why did they Emerge?
What are their Global Strategies?
The Leaders
Jaguars from Brazil
Jaguars from Mexico
New Jaguars: Branding
New Jaguars: IT and Cosmetics
Jaguar DNA
The Latinization of Global Business
The Impact of the Global Latinas on the Region
Conclusion