Global Marketing: Foreign Entry, Market Development & Strategy Implementation by Michael R. CzinkotaGlobal Marketing: Foreign Entry, Market Development & Strategy Implementation by Michael R. Czinkota

Global Marketing: Foreign Entry, Market Development & Strategy Implementation

byMichael R. Czinkota, Ilkka A. Ronkainen, Carlyle Farrell

Paperback | March 24, 2008

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Global Marketing covers the full-spectrum of issues that Canadian companies face as they compete in an integrated global marketing environment. From start-up operations to the formation of virtual alliances, this textbook offers a thorough discussion of the operations of multinational corporations, as well as a specific focus on the activities of small and medium-sized firms which are increasingly major players in the international market.
Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research i...
Title:Global Marketing: Foreign Entry, Market Development & Strategy ImplementationFormat:PaperbackDimensions:704 pages, 10.88 × 8.5 × 1 inPublished:March 24, 2008Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176104062

ISBN - 13:9780176104061

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Table of Contents

Chapter 1: The Global EnvironmentChapter 2: International Trade Policy and Trade NegotiationsChapter 3: The Role of Culture in Global MarketingChapter 4: The Economic EnvironmentChapter 5: The Political and Legal EnvironmentsChapter 6: Strategic PlanningChapter 7: Global Marketing ResearchChapter 8: Foreign Market Entry StrategiesChapter 9: Product Strategies and Global Brand ManagementChapter 10: International Marketing of ServicesChapter 11: Global Pricing StrategiesChapter 12: Global DistributionChapter 13: Global Advertising and Sales PromotionChapter 14: Global Salesforce ManagementChapter 15: Organization and Management of Foreign Market OperationsChapter 16: International NegotiationsChapter 17: The Future of Global Marketing