Global Marketing: Foreign Entry, Market Development & Strategy Implementation by Michael R. CzinkotaGlobal Marketing: Foreign Entry, Market Development & Strategy Implementation by Michael R. Czinkota

Global Marketing: Foreign Entry, Market Development & Strategy Implementation

byMichael R. Czinkota, Ilkka A. Ronkainen, Carlyle Farrell

Paperback | March 24, 2008

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Global Marketing covers the full-spectrum of issues that Canadian companies face as they compete in an integrated global marketing environment. From start-up operations to the formation of virtual alliances, this textbook offers a thorough discussion of the operations of multinational corporations, as well as a specific focus on the activities of small and medium-sized firms which are increasingly major players in the international market.
Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research i...
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Title:Global Marketing: Foreign Entry, Market Development & Strategy ImplementationFormat:PaperbackDimensions:704 pages, 10.88 × 8.5 × 1 inPublished:March 24, 2008Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176104062

ISBN - 13:9780176104061

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Table of Contents

Chapter 1: The Global Environment Chapter 2: International Trade Policy and Trade Negotiations Chapter 3: The Role of Culture in Global Marketing Chapter 4: The Economic Environment Chapter 5: The Political and Legal Environments Chapter 6: Strategic Planning Chapter 7: Global Marketing Research Chapter 8: Foreign Market Entry Strategies Chapter 9: Product Strategies and Global Brand Management Chapter 10: International Marketing of Services Chapter 11: Global Pricing Strategies Chapter 12: Global Distribution Chapter 13: Global Advertising and Sales Promotion Chapter 14: Global Salesforce Management Chapter 15: Organization and Management of Foreign Market Operations Chapter 16: International Negotiations Chapter 17: The Future of Global Marketing