Global Perspectives in Marketing

Hardcover | October 1, 1985

EditorErdener Kaynak

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Format:HardcoverDimensions:280 pages, 9.41 × 7.24 × 0.98 inPublished:October 1, 1985Publisher:Praeger Publishers

The following ISBNs are associated with this title:

ISBN - 10:0275902102

ISBN - 13:9780275902100

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Editorial Reviews

?Global marketing and coordination of global marketing activities are major topics of interest in the field today. This volume is an attempt to approach these issues from a managerial perspective. The articles are informative.... The book is a valuable source for researchers and advanced students interested in specific issues related to international marketing.?-Choice