Global Perspectives in Marketing by Erdener KaynakGlobal Perspectives in Marketing by Erdener Kaynak

Global Perspectives in Marketing

EditorErdener Kaynak

Hardcover | October 1, 1985

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Title:Global Perspectives in MarketingFormat:HardcoverDimensions:280 pages, 9.41 × 7.24 × 0.98 inPublished:October 1, 1985Publisher:Praeger Publishers

The following ISBNs are associated with this title:

ISBN - 10:0275902102

ISBN - 13:9780275902100

Reviews

Editorial Reviews

?Global marketing and coordination of global marketing activities are major topics of interest in the field today. This volume is an attempt to approach these issues from a managerial perspective. The articles are informative.... The book is a valuable source for researchers and advanced students interested in specific issues related to international marketing.?-Choice