Global  (with Global Online, 1 Term (6 Months) Printed Access Card) by Mike W. PengGlobal  (with Global Online, 1 Term (6 Months) Printed Access Card) by Mike W. Peng

Global (with Global Online, 1 Term (6 Months) Printed Access Card)

byMike W. Peng

Paperback | September 29, 2015

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Learn Global Business YOUR Way with GLOBAL3! GLOBAL3's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, GLOBAL Online allows easy exploration of GLOBAL3 anywhere, anytime - including on your device! Collect your notes and create StudyBitsT from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!
Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters' The World's Most Influential Scientific Minds. His ...
Title:Global (with Global Online, 1 Term (6 Months) Printed Access Card)Format:PaperbackDimensions:416 pages, 10.88 × 8.5 × 0.5 inPublished:September 29, 2015Publisher:South-Western College PubLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1305627210

ISBN - 13:9781305627215

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Table of Contents

PART I: LAYING FOUNDATIONS.1. Globalizing Business.2. Understanding Politics, Laws, & Economics.3. Emphasizing Cultures, Ethics, & Norms.4. Leveraging Resources & Capabilities.PART II: ACQUIRING TOOLS.5. Trading Internationally.6. Investing Abroad Directly.7. Dealing with Foreign Exchange.8. Capitalizing on Global & Regional Integration.PART III: MANAGING AROUND THE WORLD.9. Growing & Internationalizing the Entrepreneurial Firm.10. Entering Foreign Markets.11. Making Alliances & Acquisitions Work.12. Strategizing, Structuring, & Learning Around the World.PART IV: BUILDING FUNCTIONAL EXCELLENCE13. Managing Human Resources Globally.14. Competing on Marketing and Supply Chain Management15. Managing Corporate Social Responsibility Globally.