Google Power Search: The Essential Guide To Finding Anything Online With Google by Stephan SpencerGoogle Power Search: The Essential Guide To Finding Anything Online With Google by Stephan Spencer

Google Power Search: The Essential Guide To Finding Anything Online With Google

byStephan Spencer

Paperback | August 5, 2011

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about

Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.

  • Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries
  • Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others
  • Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar
  • Acquire advanced Google skills that result in more effective search engine optimization (SEO)
Stephan Spencer is an author of The Art of SEO published in October 2009 by O'Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola.Stephan is the founder of Netconcepts. Netconcepts started out as a web design and marketing agency, but over time morphed into a leading SEO firm. Stephan, and Netconcepts, had been hea...
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Title:Google Power Search: The Essential Guide To Finding Anything Online With GoogleFormat:PaperbackDimensions:74 pages, 9.19 × 7 × 0.15 inPublished:August 5, 2011Publisher:O'Reilly MediaLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1449311563

ISBN - 13:9781449311568

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Table of Contents

  • Introduction
  • Chapter 1: Refining Your Searches
  • Chapter 2: Google Search Operators
  • Chapter 3: Initial Market Research Using Google
  • Chapter 4: Understanding the Breadth and Depth of Google, Inc.
  • Chapter 5: Forming a Good Research Strategy
  • Chapter 6: The Technical Side of Web Research
  • Colophon