Google v. Louis Vuitton - A Case Study: EU Trademark Law, Online Advertisement, Effects-Test and Functions of a Trademark by Thomas Obersteiner

Google v. Louis Vuitton - A Case Study: EU Trademark Law, Online Advertisement, Effects-Test and…

byThomas Obersteiner

Kobo ebook | April 19, 2011 | German

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Essay aus dem Jahr 2011 im Fachbereich Jura - Sonstiges, Note: A (Very Good), Ludwig-Maximilians-Universität München (IELPO LL.M Program (ielpo.org)), Veranstaltung: Course 'Trade-Related Intellectual Property Rights', held by Bruno van Pottelsberghe, Full-Time Professor at the Universite? Libre de Bruxelles (ULB), Solvay Brussels School of Economics and Management (SBS- EM)., Sprache: Deutsch, Abstract: This essay addresses one of the most famous disputes over the use of trademarks as keywords in online search engines: Google v Louis Vuitton. It arose over a crucial question for the future of trademark protection and online advertising. A description of the parties and the background is followed by an examination of the preliminary ruling issued by the European Court of Justice (ECJ) in March 2010 and the legal and economic consequences deriving from it. Several experts have commented on this controversial decision and the paper will provide an overview of their opinions. The last part will consist of concluding remarks by the author.
Title:Google v. Louis Vuitton - A Case Study: EU Trademark Law, Online Advertisement, Effects-Test and…Format:Kobo ebookPublished:April 19, 2011Publisher:GRIN VerlagLanguage:German

The following ISBNs are associated with this title:

ISBN - 10:3640897234

ISBN - 13:9783640897230

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