Gordon Mclendon: The Maverick Of Radio by Ronald Garay

Gordon Mclendon: The Maverick Of Radio

byRonald Garay

Hardcover | March 1, 1992

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Students and others interested in radio history will be intrigued by this fast-paced biography of Gordon McLendon's career in the radio industry, touching also on his work in motion pictures and involvement in Texas politics. Following a glimpse into his childhood, education, and military career, Ronald Garay describes McLendon's station ownership and management in Palestine, Texas; the development of a major network, the Liberty Broadcasting System; his live and recreated baseball and football programs; and his skirmishes with the major league baseball establishment. Much attention is given to how McLendon "re-invented" radio and competed with television and print media through his Top 40 music hits, disc jockey programming, and the use of local news. Important concerns regarding station "trafficking," editorializing, and public interests are considered as well in this extraordinary book.

Details & Specs

Title:Gordon Mclendon: The Maverick Of RadioFormat:HardcoverDimensions:248 pages, 9.58 × 6.38 × 1.01 inPublished:March 1, 1992Publisher:GREENWOOD PRESS INC.Language:English

The following ISBNs are associated with this title:

ISBN - 10:031326676X

ISBN - 13:9780313266768

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?This is a well-researched and well-written assessment of a fascinating period in radio, as seen through the life of a key figure who helped bring on the changes radio then needed.??Communication Booknotes