Graduate To A Great Career: How Smart Students, New Graduates And Young Professionals Can Launch Brand You by Catherine KaputaGraduate To A Great Career: How Smart Students, New Graduates And Young Professionals Can Launch Brand You by Catherine Kaputa

Graduate To A Great Career: How Smart Students, New Graduates And Young Professionals Can Launch…

byCatherine Kaputa

Paperback | March 14, 2016

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This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right. In today's job market, competition is fierce. After college, many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. Graduate to a Great Career guides you through the job search process and teaches you how to use the exciting ideas used by top brands to make yourself stand out from the sea of applicants. Award-winning marketer Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from campaigns like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries. Graduate to a Great Career will give you the tools you need to survive-and show you how to thrive-by creating Brand You." Catherine Kaputa is an award-winning author and founder of SelfBrand, a personal branding and development company. Kaputa is a Harvard graduate who learned brand strategy under Ali Ries and Jack Trout at Trout & Ries Advertising. A successful branding strategist and speaker, Catherine later led the "I Heart NY" campaign. She resides in New York City, New York. "
Catherine Kaputa is a branding strategist, speaker, award-winning author and the founder of SelfBrand, a personal branding and development company. From Madison Avenue to Wall Street to the Halls of Academe to founding her own company, SelfBrand, Catherine perfected her ability to brand products, companies and places. She learned brand...
Title:Graduate To A Great Career: How Smart Students, New Graduates And Young Professionals Can Launch…Format:PaperbackDimensions:228 pages, 9 × 6 × 0.75 inPublished:March 14, 2016Publisher:QuercusLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1857886402

ISBN - 13:9781857886405

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In her latest book, Catherine Kaputa shares the secrets of personal branding, the skill that will set you apart from the other job candidates in your field. Graduate to a Great Career will ease your anxieties about the job search and set you on the right career path for you.-Daniel H. Pink, author of To Sell is Human and Drive