Graph Design for the Eye and Mind

Paperback | April 9, 2007

byStephen M. Kosslyn

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Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take intoaccount the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive andcomprehend graphs and in general facts about how our eyes and brains process visual information. Kosslyn then uses these eight psychological principles as the basis for hundreds of specific recommendations that serve as a concrete, step-by-step guide to deciding whether a graph is an appropriatedisplay to use, choosing the correct type of graph for a specific type of data and message, and then constructing graphs that will be understood at a glance. Kosslyn also includes a complete review of the scientific literature on graph perception and comprehension, and appendices that provide aquick tutorial on basic statistics and a checklist for evaluating computer-graphics programs. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, andadvertising.

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From the Publisher

Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take intoaccount the goals, needs, and abilities of the ...

Stephen M. Kosslyn is at Harvard University.
Format:PaperbackDimensions:304 pages, 6.89 × 9.88 × 0.51 inPublished:April 9, 2007Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195311841

ISBN - 13:9780195311846

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"Graphic displays get better and better and become more and more important in the modern information age. iGraph Design for Eye and Mind/i is the best place to learn the art and science of graphic design and comprehension. Stephen Kosslyns fine book is engaging, wise, and exceptionally useful.Read it and youll become an expert on graphic communication, and youll learn a lot about how the mind and brain perform one of our species most remarkable skills."--Reid Hastie, Professor of Behavioral Science, University of Chicago