Graphic Design for Nondesigners: Essential Knowledge, Tips, and Tricks, Plus 20 Step-by-Step Projects for the Design Novice by Tony SeddonGraphic Design for Nondesigners: Essential Knowledge, Tips, and Tricks, Plus 20 Step-by-Step Projects for the Design Novice by Tony Seddon

Graphic Design for Nondesigners: Essential Knowledge, Tips, and Tricks, Plus 20 Step-by-Step…

byTony Seddon, Jane WaterhouseIllustratorRick Landers

Paperback | July 15, 2009

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Not a graphic designer? Not a problem! Whether the project's a birthday card, a poster, or a flier, Graphic Design for Nondesigners is here to help. Twenty step-by-step projects for designing everything from Web sites to business cards to T-shirts are accompanied by a clear and concise initiation into the basic principles of graphic design-including the effective use of space, color, and type-presented in a way that's easy for anyone to start applying right away. Armed with this essential primer, nondesigners will have everything they need to go forth and create effective design with polish, panache, and grace.
Tony Seddon is a designer, author, and art director in England. Graphic designer and author Jane Waterhouse lives in Melbourne. Rick Landers is a New York City-based designer and illustrator.
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Title:Graphic Design for Nondesigners: Essential Knowledge, Tips, and Tricks, Plus 20 Step-by-Step…Format:PaperbackDimensions:224 pages, 9 × 7 × 0.75 inPublished:July 15, 2009Publisher:CHRONICLE BOOKSLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0811868311

ISBN - 13:9780811868310

Reviews

Rated 4 out of 5 by from Well worth adding to your shelf Recommended for Novice to Moderate Level Although this book won't teach you how to be a graphic designer (that takes years of study), it will "furnish you with many of the basic theories and tool of the trade that graphic designers use everyday to create stationery, newsletters, posters, brochures, logos and so on." The first part gives you a good overview of tools and materials; the techniques of creating a good layout; the use of photography, illustration, colour and type. As well, you will learn about prepping artwork for printing by a commercial print shop. The second half shows you 20 projects you might like to try for yourself including things like: memos, signs, posters, t-shirts, newsletters, blogs and business stationery. What I liked most was the section called Space and Structure - this is the meat of the book - packed with simple truths about what makes for good design. "Alignment is arguably the most important of all techniques that help create visual harmony." This is something most non-designers don't know until someone tells them. Under Images in Layouts, they ask 5 simple questions and show eight great examples to really get you making good decisions about your images. The section on Choosing Colour and Colour Harmony are great, but I was disappointed not to see PMS (Pantone Matching System) colours mentioned except in the Glossary. Since PMS is a universal and standard for ink colours, that would have been helpful. In our increasing move toward digital print, perhaps PMS colours won't matter so much in the future, I'm not sure. Excellent sections on Legibility and Readability & Alignment - these are such crucial elements of good design and they are covered well here. Would have liked them to go into more detail on DIY printing - how to get the best out of a desk top printer. And in the Tags and Labels section, they introduce an advanced concept of duotone - but don't say how to actually create one. Overall, this book is a valuable resource for the non-designer and is filled with good information and lot of informative visuals in colour.
Date published: 2010-10-11