Graphic Design Portfolio Strategies for Print and Digital Media by Robert RoweGraphic Design Portfolio Strategies for Print and Digital Media by Robert Rowe

Graphic Design Portfolio Strategies for Print and Digital Media

byRobert Rowe, Gary Will, Harold Linton

Paperback | December 28, 2008

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This book presents the task of creating that all-important portfolio for today’s print and interactive design fields in a manageable series of steps.


Portfolio Laboratory for Graphic Design serves as a sourcebook for graphic design students who are planning the design of their portfolio for applications to graduate schools, grants, scholarships, employment opportunities, and fellowships.  Strategies in design principles are illustrated with examples of successful portfolios from design students along with tips and insights from top professionals in the field. 

Title:Graphic Design Portfolio Strategies for Print and Digital MediaFormat:PaperbackDimensions:128 pages, 10.7 × 8.3 × 0.6 inPublished:December 28, 2008Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0136140319

ISBN - 13:9780136140313

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Table of Contents






Chapter One:  The Purposes of Design Portfolios

                Graphic Design Portfolio

                Advertising Portfolio

                Illustration Portfolio

                Interactive Media Portfolio

                Graduate School Applications

                Grants, Scholarships, and Competitions

                Portfolios Through the Eyes of Professionals


Chapter Two: Portfolio Preparation

                Conducting a Portfolio Audit

                Organizing Your Files

                Making Digital Images of Your Work

                Making and Using a Digital Slide Presentation

                Selecting and Editing





Chapter Three: Developing a Cohesive Concept

                Branding and Identity

                Distinguishing Your Work

                Can You Tell a Story?


Chapter Four: Process and Collaboration

                Why Show Process in Your Portfolio?

                The Design Process Book

                Using Sketches to Show Concept

                Showing Process Online: Website and Blogs

                Presenting Follow-up

                Collaborative Projects


Chapter Five: Developing the Layout and Sequence

                Looking Ahead

                Overall Sequence of Projects

                Planning the Layout

                Developing a Grid

                Dealing with the Oversized Piece of Work

                Continuity in the Plate Portfolio

                The Grid in Web Design

                Rehearsal Portfolio and Testing Ideas


Chapter Six: Form of the Book

                The Outside Case

                Plate Portfolios

                Binders and Binding Methods


                Print in a Web World


Chapter Seven: The Interactive Environment

                Everyone Needs a Website

                Interactive Designer/Developer Portfolios

                The Branded Website

                Designing Your Website

                Site Structure

                Differences Between Print and Web

                Usability and Web Standards

                A Higher Level of Hierarchy


Chapter Eight: The Resume Package and Presentation

                The Resume Package

                The Cover Letter

                The Resume

                The Teaser or Leave-behind

                And So Your Adventure Begins


Appendix: Design Office Survey

Participating Institutions