Graphic Designer's Essential Reference: Visual Elements, Techniques, And Layout Strategies For Busy Designers

November 1, 2011|
Graphic Designer's Essential Reference: Visual Elements, Techniques, And Layout Strategies For Busy Designers by Timothy Samara
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A good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial.
By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes.
This book is broken into easy-to-follow sections, including basic design techniques, graphic ingredients, and projects recipes. The Graphic Ingredients section is categorized into four groups: Pictorial Staples, Chromatic Flavors, Typographic Confections, and Spatial Presentations. Once the basic design techniques and ingredients are established, the author demonstrates how to concoct delectable design recipes. Graphic Designer''s Essential Reference is an inspirational resource that all graphic designers should keep by their workspace for handy reference.
Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He ...
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Title:Graphic Designer's Essential Reference: Visual Elements, Techniques, And Layout Strategies For Busy Designers
Format:Paperback
Product dimensions:248 pages, 9.88 X 8.12 X 0.75 in
Shipping dimensions:248 pages, 9.88 X 8.12 X 0.75 in
Published:November 1, 2011
Publisher:Rockport Publishers
Language:English
Appropriate for ages:All ages
ISBN - 13:9781592537433

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