Graphic Icons: Visionaries Who Shaped Modern Graphic Design by John CliffordGraphic Icons: Visionaries Who Shaped Modern Graphic Design by John Clifford

Graphic Icons: Visionaries Who Shaped Modern Graphic Design

byJohn Clifford

Paperback | August 30, 2013

Pricing and Purchase Info

$37.41 online 
$41.99 list price save 10%
Earn 187 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


Who are history's most influential graphic designers?

In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that’s packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You’ll find examples of landmark work by such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, Saul Bass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, Paula Scher, and more. 

Who coined the term graphic design? Who turned film titles into an art? Who pioneered information design? Who was the first female art director of a mass-market American magazine? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, you start with the who and quickly learn the what, when, and why behind graphic design's most important breakthroughs and the impact their creators had, and continue to have, on the world we live in.

Your favorite designer didn't make the list? Join the conversation at .

John Clifford is an award-winning graphic designer/creative director, and principle at Think Studio, a New York City design firm. His recent projects include collateral for The World Financial Center, the L.L. Bean 100th-anniversary book, web design for Maine Road Management, packaging for Paul Labrecque Haircare, and books on architec...
Title:Graphic Icons: Visionaries Who Shaped Modern Graphic DesignFormat:PaperbackDimensions:240 pages, 8.94 × 6.94 × 0.59 inPublished:August 30, 2013Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0321887204

ISBN - 13:9780321887207

Look for similar items by category:


Table of Contents


Chapter 1: Early Modern: Simplicity Meets the Avant-Garde
Lucian Bernhard
Hans Rudi Erdt
Ludwig Hohlwein
Filippo Tommaso  Marinetti
Edward McKnight Kauffer
El Lissitzky
Alexander Rodchenko
Stenberg Brothers 
Theo van Doesburg
The Bauhaus
Herbert Bayer
A.M. Cassandre
William Addison Dwiggins
Jan Tschichold

Chapter 2: Midcentury Modern: Modernism Comes to America
Lester Beall
Alexey Brodovitch 
Alex Steinweiss
Herbert Matter
Ladislav Sutnar
Alvin Lustig
Cipe Pineles
Collecting Graphic Design
Bradbury Thompson
Erik Nitsche
Josef Müller-Brockmann
Paul Rand
Saul Bass
Georg Olden
Will Burtin

Chapter 3: Late Modern/Postmodern: Change Sparks New Forms of Expression
Ivan Chermayeff and Tom Geismar
Yusaku Kamekura
Herb Lubalin
Seymour Chwast 
Milton Glaser 
George Lois
Wim Crouwel
Walter Landor 
Otl Aicher
Michael Vanderbyl
Peter Saville

Chapter 4: The Digital Era: The Computer Changes Everything
April Greiman
Rudy VanderLans and Zuzana Licko
Edward Fella
Muriel Cooper
Steven Heller
Stephen Doyle
Paula Scher
Michael Bierut
John Maeda
Stefan Sagmeister


Editorial Reviews

"Get up off your grid, and look at this book packed with inspiration and information about the pioneers and radicals and experimenters who broke the rules of design even before they were proofread. Graphic Icons offers colorful and  painless lessons in design history, and sparks insights into the social context and intrigue that were the stage on which this brilliance flared."  --Stephen Doyle, Creative Director, Doyle Partners "Graphic Icons is a book that probably everyone assumed already existed but didn’t. We owe a debt of gratitude to graphic designer John Clifford for making sure it does. What a labor of love: Clifford’s reverence for the greats of the profession is apparent on every gorgeous page of the book. Sure to become required reading for any graphic design student (but also ideal for the coffee table), Graphic Icons is 240 pages of pure inspiration. The book includes most of the designers you’d expect: Lissitsky to Lustig, Lois to Landor. But despite that sense of recognition on nearly every page it’s just amazing how fresh all the work feels. In fact, there is so much terrific visual (and written) information here that my only complaint is that the book isn’t much, much longer."  --Allison Arieff, Book Board Member, Designers and Books “Simple and straight-forward. I really like the clarity of the presentation, and the list is first-rate.” --Tom Geismar, Chermayeff & Geismar & Haviv "Wonderful! It's a concise overview, and the selection of images is well considered." --Rudy VanderLans, Emigre