Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Adv

January 9, 2009|
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Adv by Daniel C. Esty
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From the Publishers Weekly review:
"Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company''s bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "
DANIEL C. ESTY is the Hillhouse Professor at Yale University and Director of the Center for Business and the Environment at Yale (www.yale.edu/CBEY). Author or editor of nine books and dozens of articles, Dan is one of the world's leading corporate environmental strategy experts with twenty years of experience working with ...
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Title:Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Adv
Format:Paperback
Product dimensions:416 pages, 8.6 X 5.5 X 1.1 in
Shipping dimensions:416 pages, 8.6 X 5.5 X 1.1 in
Published:January 9, 2009
Publisher:Wiley
Language:English
Appropriate for ages:All ages
ISBN - 13:9780470393741

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