Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke

Paperback | August 12, 2008

byMichael Levine

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The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

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The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that workEvery Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small busi...

As the founder of one of the country's most prominent entertainment P.R. firms, Michael Levine has been called "one of Hollywood's brightest and most respected executives" byUSA Today. He lives in Los Angeles.

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Format:PaperbackDimensions:368 pages, 8 × 5.31 × 0.83 inPublished:August 12, 2008Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0061438529

ISBN - 13:9780061438523

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"Practitioners of guerrilla P.R. will execute public relations smarter, cheaper and faster at the expense of traditional practitioners."(PR News)