Guerrilla P.r. 2.0: Wage An Effective Publicity Campaign Without Going Broke

Audio Book (CD) | June 1, 2012

byMichael Levine

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Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public-relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

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From the Publisher

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publi...

MICHAEL LEVINE is the author of numerous books, including Guerrilla P.R., the world’s most widely used introduction to public relations. His essays have been featured in the New York Times, Reader’s Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Comm...

other books by Michael Levine

see all books by Michael Levine
Format:Audio Book (CD)Dimensions:8 pages, 5.7 × 5.2 × 1 inPublished:June 1, 2012Publisher:Blackstone AudioLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1433295679

ISBN - 13:9781433295676

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Editorial Reviews

“The world is overflowing with opportunities for a determined publicist, enthuses public relations counselor Levine in this updated media relations classic. With an encouraging tone and a splash of humor, the author introduces readers to the PR pro’s mindset (‘There are two speeds in today’s media world: fast and dead’) and describes every facet of a successful publicity campaign, stressing the skills readers need to develop—familiarity with available media outlets, the art of the pitch and networking, stellar written and oral skills and a broad perspective—that will get the attention of movers and shakers in print and electronic media. According to Levine, limited means are no bar in public relations as long as confidence, dynamism, and, above all, moxie exist in abundance. Levine’s theories are steeped in specifics, and readers will find his examples of highly successful campaigns (such as the launch of M.A.D.D.) and flops (remember New Coke?) instructive and entertaining, and his book a clear-eyed and clever bible for the enterprising grassroots publicist.”—Publishers Weekly