Guerrilla Pr Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere In…

Paperback | February 11, 2003

byMichael Levine

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"Excellent advice."--Public Relations Quarterly

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.

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From the Publisher

"Excellent advice."--Public Relations QuarterlyNearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globall...

From the Jacket

"The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline."--Randal Evenson, president, Evenson & Associates, Inc., and www.4-Dmarketing.com"This immensely practical book demystifies the Internet, spells out strategies in plain langua...

Michael Levine heads Levine Communications Office, which is among the entertainment world's most prominent and successful P.R. firms. Called "one of Hollywood's brightest and most respected executives" by USA Today, Levine is the author of eleven previous books, including the bestsellers Guerrilla P.R., The Address Book, and Lessons at...

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Format:PaperbackDimensions:288 pages, 8.4 × 5.4 × 0.87 inPublished:February 11, 2003Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071382321

ISBN - 13:9780071382328

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