Guide to Creating Your Business Image and Branding: Second Edition by Tiffany A GougeGuide to Creating Your Business Image and Branding: Second Edition by Tiffany A Gouge

Guide to Creating Your Business Image and Branding: Second Edition

byTiffany A Gouge

Paperback | March 1, 2017

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As a business owner, you have one chance to make that all important first impression with a potential client. Within around 5 seconds of someone looking at your logo and branding, they will have subconsciously decided as to whether they want to engage your services and do business with you – all based on your logo and branding.  

As much as we hate to admit it, everyone judges a book by its cover, it’s human nature and everyone will judge your business by its logo and branding. You may have a fantastic product, fantastic customer service and fantastic staff but this person isn’t going to know that unless you get them through the door. And how do we get them through the door? Your business Image. Whether it be your business cards, flyers, website or even your car signage – in some cases it is the first point of contact a person has with your business. 

Through this book, Tiffany hopes to help business owners recognise the value in ensuring that their image and branding is an important consideration and empower business owners with the knowledge to select both a designer and the design that is right for them, as well as understanding the process involved in creating a 
brand identity. 

It is all about making that good first impression.

Title:Guide to Creating Your Business Image and Branding: Second EditionFormat:PaperbackDimensions:138 pages, 9 × 6 × 0.36 inPublished:March 1, 2017Publisher:Studio: Tiffany GougeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0994306156

ISBN - 13:9780994306159


Table of Contents

Chapter 1 - Tell me why?
What is a Brand? 
What is a brand identity?
What is a logo? 
Why do i need a logo?
Why is a brand identity important?

Chapter 2 - Research
Your ideal client
Brand Pyramid
SWOT Analysis

Chapter 3 - Creating your business image
Logo Anatomy
Colour Psychology
Choosing a Designer
Creating a design brief 
Addressing Copyright
Beyond the logo
Brand Guidelines
5 Mistakes businesses make with their branding
Graphic Design Basics for the DIY Savvy Business
Tutorial - How to create a letterhead template

Chapter 4 - Designing for Print
Is your design functional?
High Resolution Images
File Types

Chapter 5 - Printing
Paper Sizes
Paper Stock
Print Finishes
Document Folding
Print Quote Checklist

Chapter 6 - Ask the designer
What does logo design cost?
What do I need to consider before updating my logo?
Low cost ways to reinforce your brand identity
Where do I keep my branding guidelines?
Implement a business name change when re-branding

Chapter 7 - Professional Interviews
Branding Interview with Linda Reed-Enever
Branding Interview with Barbara Burstall
Branding Interview with Kate Toon
Branding Interview with Lauren Clemett
Branding Interview with Christine Ghrayche
Branding Interview with Annaliese Allen
Branding Interview with Antonette

Editorial Reviews

"If you've ever been baffled by design and print jargon and just want the job done, then this guide is for you! Simple, easy to understand and leaves you sounding like a pro! A must have guide. 5 stars for documenting what we have all been asking for for years!" - Susie Campbell"I have read many books over the years on how to increase my business presence in both online and offline marketplaces, and know that having a great Logo, Image and Branding are vitally important to help a business be recognised, look professional and stand out from the crowd and their competitors. However, there were still grey areas that were never explained to me and left me wondering and struggling to make sense of it all. But then I read Tiffany Gouge’s book “Guide to Creating Your Business Image & Branding”, and it is now clear to me, what needed to be done and how to make it happen. Tiffany explains in ‘easy to understand, plain English’ all of the elements that are required, when branding and presenting a business in a strong professional way through print and online platforms.Thank you Tiffany for making it simple for me to better understand the processes of design and branding which will in turn help both my own businesses and my client’s businesses into the future. 5 Stars" - Diane White"I didn't realise how much was actually involved with branding! I was happy enough to come up with a business name and throw a few things together with some wishful thinking, little did I know that there is meaning behind everything including my chosen colours and font. This is an amazing step-by-step guide through the branding process from the conception of an idea to completion and use of choosen branding with some wonderful tips along the way. I highly recommend this book to anyone starting out their own business and those that are struggling to attract customers through first impressions. This is a guide that you will refer back to many times along your business journey."- Angela Slattery"Having gone through a re-brand in the last 18 months, the world of logos and branding can be incredibly frustrating and confusing. In this book "Guide to Creating your Business Image and Branding", Tiffany beautifully explains her process and generously shares her extensive industry knowledge in ways that anyone can understand. This book is an absolute gem and the ultimate resource of information for anyone in business".- Christine Ghrayche