Guide to Paco Underhill’s Why We Buy by Instaread

April 24, 2017|
Guide to Paco Underhill’s Why We Buy by Instaread

about

PLEASE NOTE: This is a companion to Paco Underhill’s Why We Buy and NOT the original book.

Preview:

In Why We Buy: The Science of Shopping (1999), Paco Underhill details the factors that influence consumer choices and preferences and explains how retailers tailor the environment to induce people to spend. Underhill’s team closely studied every detail of shoppers’ interactions with the retail environment to find out what inhibits or encourages spending…

Inside this companion to the book:

· Overview of the Book

· Insights from the Book

· Important People

· Author's Style and Perspective

· Intended Audience

About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less.

Visit our website at instaread.co.

Title:Guide to Paco Underhill’s Why We Buy by Instaread
Format:Kobo ebook
Published:April 24, 2017
Publisher:Instaread
Language:English
Appropriate for ages:All ages
ISBN - 13:9781683787372

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