Handbook For Science Public Information Officers

Paperback | August 15, 2015

byW. Matthew Shipman

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Whether sharing a spectacular shot from a deep-space probe, announcing a development in genetic engineering, or crafting an easy-to-reference list of cancer risk factors, science public information officers, or PIOs, serve as scientific liaisons, connecting academic, nonprofit, government, and other research organizations with the public. And as traditional media outlets cut back on their science coverage, PIOs are becoming a vital source for science news.
W. Matthew Shipman’s Handbook for Science Public Information Officers covers all aspects of communication strategy and tactics for members of this growing specialty. It includes how to pitch a story, how to train researchers to navigate interviews, how to use social media effectively, and how to respond to a crisis. The handbook offers a wealth of practical advice while teaching science PIOs how to think critically about what they do and how they do it, so that they will be prepared to take advantage of any situation, rather than being overwhelmed by it.
For all science communicators—whether they’re starting their careers, crossing over from journalism or the research community, or professional communicators looking to hone their PIO skills—Shipman’s Handbook for Science Public Information Officers will become their go-to reference.

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From the Publisher

Whether sharing a spectacular shot from a deep-space probe, announcing a development in genetic engineering, or crafting an easy-to-reference list of cancer risk factors, science public information officers, or PIOs, serve as scientific liaisons, connecting academic, nonprofit, government, and other research organizations with the publ...

W. Matthew Shipman is a public information officer at North Carolina State University.
Format:PaperbackDimensions:176 pages, 8.5 × 5.5 × 0.9 inPublished:August 15, 2015Publisher:University Of Chicago PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:022617946X

ISBN - 13:9780226179469

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Table of Contents

Introduction: Why Science PIOs Matter (and Communication 101)

1 Finding Stories and Deciding What to Write About
2 Writing Stories
3 Pitching Stories
4 Illustrating Stories with Multimedia
5 Getting Scientists to Tell Their Stories
6 Telling the Story Yourself: Social Media and Blogs
7 Measuring Your Story’s Success: Metrics
8 Stories You Don’t Want: Crisis Communications

Conclusion: The Science PIO Commandments

Acknowledgments

Appendix A: Useful Links for Multimedia
Appendix B: Sample Research News Release
Appendix C: Sample Grant Announcement
Appendix D: Sample Media Advisory
Appendix E: Sample News Tip
Appendix F: Sample Communication Plan

Index

Editorial Reviews

"This guide is well-timed and much needed. Shipman’s tone is informal and efficient, his emphasis practical, his intent for his readers to develop literacy in the tools and processes of science communication."