Handbook of Culture and Consumer Behavior

Paperback | April 21, 2015

EditorSharon Ng, Angela Y. Lee

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Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. Asthe world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers inthese markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. Inthis volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum forresearchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.

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Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. Asthe world's growth engine shifts from Europ...

Sharon Ng is Associate Professor of Marketing in Nanyang Business School at Nayang Technological University (NTU) and a fellow in the Institute on Asian Consumer Insights. She received her PhD from the University of Minnesota and has published in the top marketing journals, such as the Journal of Marketing Research and Journal of Consu...

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Format:PaperbackDimensions:368 pages, 9.21 × 6.1 × 1.42 inPublished:April 21, 2015Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199388520

ISBN - 13:9780199388523

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Table of Contents

1. Sharon Ng and Angela Y. Lee: History of Culture and Consumer Behavior and Future Research DirectionsPart I: Worldview, Knowledge Structure, and Emotion2. Virginia S. Y. Kwan, Yexin J. Li, Andrew E. White, and Ryan P. Jacobson: Cultural Worldview and Cognition3. Robert S. Wyer, Jr.: Cultural Differences in Procedural Knowledge and Their Impact on Consumer Behavior4. Jeanne L. Tsai, Louise Chim, and Tamara Sims: Consumer Behavior, Culture, and Emotion5. Sharon Shavitt and Minkyung Koo: Categories of Cultural VariationsPart II: Attitudes, Persuasion, and Response Biases6. Nidhi Agrawal: Culture and Persuasion7. Angela Y. Lee and Tonya Williams Bradford: The Effects of Self-Construal Fit on Motivation, Attitudes, and Charitable Giving8. Hans Baumgartner and Bert Weijters: Response Biases in Cross-Cultural MeasurementPart III: Branding and Brand Relationships9. Cathy Yi Chen, Durairaj Maheswaran, Jie Wei, and Prashant Saxena: Culture, Emotions, and Nation Equity10. Dongmei Li, Robert Kreuzbauer, and Chi-yue Chiu: Globalization and Exclusionary Responses to Foreign Brands11. Sharon Ng, Rohini Ahluwalia, and Michael J. Houston: Culture and Branding12. Zeynep Grhan-Canli and Glen Sarial-Abi: Culture and Brand Relationships13. Carlos J. Torelli and Shirley Y. Y. Cheng: Culture and Brand IconicityPart IV: Culture and Consumption14. Russell Belk: Culture and Materialism15. Akshay Rao: Culture, Self-Regulation, and Impulsive Consumption