Handbook Of Social Media Management: Value Chain And Business Models In Changing Media Markets

byMike FriedrichsenEditorWolfgang Mühl-benninghau

Paperback | August 27, 2016

Handbook Of Social Media Management: Value Chain And Business Models In Changing Media Markets by Mike Friedrichsen
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Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Mike Friedrichsen , Prof. Dr., Dipl.Volkswirt, M.A., Bankkaufmann, Studieum der Volkswirtschaftslehre (Diplom) und der Betriebswirtschaftslehre, Publizist und Politologie (M.A.) in Kiel, Mainz, Canterbury, San Diego und Berlin. Promotion an der FU Berlin (1996). Anschließend (1996-1999) Direktor und Geschäftsführer des Markt- und Kommu...
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Title:Handbook Of Social Media Management: Value Chain And Business Models In Changing Media MarketsFormat:PaperbackProduct dimensions:880 pages, 9.25 X 6.1 X 0 inShipping dimensions:880 pages, 9.25 X 6.1 X 0 inPublished:August 27, 2016Publisher:Springer NatureLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3662521946

ISBN - 13:9783662521946

Appropriate for ages: All ages

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