Happy Go Money: Spend Smart, Save Right And Enjoy Life

January 8, 2019|
Happy Go Money: Spend Smart, Save Right And Enjoy Life by Melissa Leong
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about

Sales and Market Bullets

  • Melissa is currently the money expert at The Social on CTV and is a contributor to the Financial Post.
  • Happy Go Money doesn’t just focus on what’s going to make you richer, but also how your money can make you happier.
  • Melissa has over 5,000 followers on Twitter and over 10,000 followers on Instagram.

Publishing Diverse Voices

  • Asian voices

Audience

  • Young professionals
  • Skews female
  • Age 20–45

Promotional Plans

  • Leverage results from marketing firm
  • Share and target video and audio content from events
  • Work with outlets and groups like The Monday Group
  • Feature at OLA
  • Pitch to book trade publications, i.e., Publishers Weekly, Kirkus Reviews, Library Journal, Shelf Awareness, Booklist
  • Work with author to leverage ongoing publicity appearances and other media connections, i.e., The Social, Financial Post, etc.
  • Pitch to women’s and lifestyle publications across North America, i.e., Elle, Elle Canada, Canadian Living, Marie Claire, Cosmopolitan / com, Chatelaine, Flare, Teen Vogue, O Magazine, Fashion, Glamour, People, Best Health, Psychology Today, Esquire, Nylon, Refinery29, Vogue.com
  • Pitch to financial and business publications, i.e., Financial Post, Bloomberg Business Week, Fortune, Forbes – Forbes Woman, Maclean’s, Entrepreneur, , etc.
Melissa Leong is a personal finance writer, keynote speaker, on-air personality, and bestselling author. She appears on CTV’s The Social as its resident money expert and was a staff reporter at the Financial Post. She lives in Ajax, Ontario.
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Title:Happy Go Money: Spend Smart, Save Right And Enjoy Life
Format:Paperback
Product dimensions:304 pages, 8.5 X 5.5 X 0.72 in
Shipping dimensions:304 pages, 8.5 X 5.5 X 0.72 in
Published:January 8, 2019
Publisher:ECW Press
Language:English
ISBN - 13:9781770414723

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