Hard-core Romance: Fifty Shades Of Grey, Best-sellers, And Society

Paperback | May 22, 2014

byEva Illouz

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From its beginnings in Twilight fan-fiction to its record-breaking sales as an e-book and paperback, the story of the erotic romance novel Fifty Shades of Grey and its two sequels is both unusual and fascinating. Having sold over seventy million copies worldwide since 2011, E. L. James’s lurid series about a sexual ingénue and the powerful young entrepreneur who introduces her to BDSM sex has ingrained itself in our collective consciousness. But why have these particular novels—poorly written and formulaic as they are—become so popular, especially among women over thirty?
 
In this concise, engaging book, Eva Illouz subjects the Fifty Shades cultural phenomenon to the serious scrutiny it has been begging for. After placing the trilogy in the context of best-seller publishing, she delves into its remarkable appeal, seeking to understand the intense reading pleasure it provides and how that resonates with the structure of relationships between men and women today. Fifty Shades, Illouz argues, is a gothic romance adapted to modern times in which sexuality is both a source of division between men and women and a site to orchestrate their reconciliation. As for the novels’ notorious depictions of bondage, discipline, and sadomasochism, Illouz shows that these are as much a cultural fantasy as a sexual one, serving as a guide to a happier romantic life. The Fifty Shades trilogy merges romantic fantasy with self-help guide—two of the most popular genres for female readers.
 
Offering a provocative explanation for the success and popularity of the Fifty Shades of Grey novels, Hard-Core Romance is an insightful look at modern relationships and contemporary women’s literature.

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From the Publisher

From its beginnings in Twilight fan-fiction to its record-breaking sales as an e-book and paperback, the story of the erotic romance novel Fifty Shades of Grey and its two sequels is both unusual and fascinating. Having sold over seventy million copies worldwide since 2011, E. L. James’s lurid series about a sexual ingénue and the powe...

Eva Illouz is professor at the Hebrew University in Jerusalem and president of the Bezalel Academy of Arts and Design. She is the author of seven books, most recently Saving the Modern Soul: Therapy, Emotions, and the Culture of Self-Help. She lives in Jerusalem.

other books by Eva Illouz

Why Love Hurts: A Sociological Explanation
Why Love Hurts: A Sociological Explanation

Paperback|Sep 23 2013

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see all books by Eva Illouz
Format:PaperbackDimensions:104 pages, 8.5 × 5.5 × 0.4 inPublished:May 22, 2014Publisher:University Of Chicago PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:022615369X

ISBN - 13:9780226153698

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Extra Content

Table of Contents

Acknowledgments
 
1          Best-Sellers and Our Social Unconscious
2          How to Find Emotional Certainty in a World of Sexual Uncertainty

Epilogue: Sado-Masochism as a Romantic Utopia
Coda: BDSM and Immanence
 
Works Cited
Index

Editorial Reviews

“A fantastic feminist reading of Fifty Shades of Grey offering publishing scholars and practitioners a profoundly troubling diagnosis for what truly makes a contemporary bestseller. Highly recommended.”