Health Communication by Richard K. ThomasHealth Communication by Richard K. Thomas

Health Communication

byRichard K. Thomas

Paperback | October 29, 2010

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Designed as a textbook for classroom useGlossary and bibliograpy will be useful pedagogy
Title:Health CommunicationFormat:PaperbackDimensions:220 pages, 9.25 × 6.1 × 0 inPublished:October 29, 2010Publisher:Springer USLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1441938664

ISBN - 13:9781441938664

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Table of Contents

Introductions to Health Communication.- The History of Health Communication.- The Changing Sociocultural Context.- The Changing Healthcare Context.- Health Communication Audiences.- Understanding Health Behavior.- Understanding Communication.- Steps in the Health Communication Process.- Traditional Approaches to Health Communication.- Evaluating the Effectiveness of Health Communication.- Case Studies in Health Communication.- The Future of Health Communication. Bibliography.- Glossary.- Index.

Editorial Reviews

From the reviews:"A single-authored introduction to the emerging field of health communication. . This book outlines strategies for better communication between health care professionals and patients, as well as principles for developing health communication initiatives aimed at the general public. . Recommended Readership: Health care professionals with a focus on health communication as a specialty, health care markets, and students in the fields of communication, public health, and health care administration." (Thomas C. Shives, Mayo Clinic Proceedings, Vol. 81 (5), May, 2006)