Health Promotion Practice

Paperback | November 1, 2006

byWendy Macdowall, Chris Bonnell, Maggie Davies

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This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:
  • Motivational interviewing
  • Theatre
  • Mass media
  • Social marketing
  • Community development
  • Public policyFinally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.

    Series Editors: Rosalind Plowman and Nicki Thorogood.

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From the Publisher

This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including: Motivational interviewing Theatre Mass ...

Format:PaperbackDimensions:256 pages, 3.74 × 2.64 × 0.23 inPublished:November 1, 2006Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0335218407

ISBN - 13:9780335218400

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