Hidden In Plain Sight: How To Create Extraordinary Products For Tomorrow's Customers

Hardcover | April 16, 2013

byJan Chipchase

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Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. 

Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.

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From the Publisher

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that w...

From the Jacket

A global-innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives.Who are your next customers—not just the ones you are serving today but the ones you'll need three, five, or ten years from now? How do you figure out what goods and services will attract ...

Jan Chipchase is the executive creative director of Global Insights at frog, where he runs global research and insights practice. He has more than twenty-five patents pending, and his research has been featured in leading international media, including theNew York Times, the BBC, theEconomist,National Geographic, andWired, and his blog...
Format:HardcoverDimensions:256 pages, 9 × 6 × 0.89 inPublished:April 16, 2013Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0062125699

ISBN - 13:9780062125699

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“…a lively, thought-provoking, and often humorous read.”