High-Profit Selling: Win the Sale Without Compromising on Price by Mark HunterHigh-Profit Selling: Win the Sale Without Compromising on Price by Mark Hunter

High-Profit Selling: Win the Sale Without Compromising on Price

byMark Hunter

Paperback | February 15, 2012

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about

In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating margins-short-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selling helps readers understand that their sales goal shouldn't simply be to sell more, but to sell more at a higher price...and that success comes only to those focused on "profitable sales." This eye-opening book shows readers how to: Avoid negotiating * Actively listen to customers * Match the benefits of their product or service with the customer's needs and pains * Confidently communicate value * Successfully execute a price increase with existing customers * Ensure prospects are serious and not shopping for price Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.
MARK HUNTER, "The Sales Hunter," helps individuals and companies identify better prospects and build more profitable customer relationships. An award-winning sales blogger and in-demand speaker, his clients include Samsung, Coca-Cola, American Express, and Sony. He is the author of High-Profit Selling.
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Title:High-Profit Selling: Win the Sale Without Compromising on PriceFormat:PaperbackDimensions:272 pages, 9 × 6 × 0.75 inPublished:February 15, 2012Publisher:AmacomLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0814420095

ISBN - 13:9780814420096

Reviews

Editorial Reviews

'Pperfect for entrepreneurs who are not confident in their current sales approach to prospects and need a better method for increasing profits more comfortably." - Entrepreneur Library 'In a world with tens of thousands of sales books, is there room for one more? After reading Mark Hunter's new book, I say a loud 'YES!'' - Score More Sales ' High-Profit Selling will get you Mark's priceless, hard earned knowledge that will add measurable value to your overall sales process.' - Sales du Jour "Mark's insights will change the way you think about discounting, price, negotiating, and, above all, the all-important concept of valueit'll change your professional life." - Selling Fearlessly 'Dense with information, ranging from the simple to the complex, this book is a must-have for every retailer. It's a nuts-and-bolts how-to born out of real world experience and success." - Retailing Insight 'A very valuable, clearly organized and well written book. A must buy for sales and sales managers.' - Knights on the Road "