Build a true social business based on being the most highly recommended brand
With WOM success stories from Stew Leonard's, Red Robin, Frito-Lay, Kimberly-Clark, Amazon, and other industry leaders, Highly Recommended puts you on the fast track to taking control of the dialogue about your business that’s already taking place.
You have instant access to just about everything your customers are saying about you. You can't afford not to take advantage of this opportunity. And you can bet that your competition is working on it right now.
The power of WOM can't be overstated. It's the most important marketing tool today. Apply the lessons of one of the pioneers of word of mouth marketing to ensure that your brand is Highly Recommended.PRAISE FOR HIGHLY RECOMMENDED:
"Highly Recommended is an understatement. How about 'Must Read'? Paul is a five-star thinker. His attentive understanding of word of mouth ethics and message integrity deserves a million Likes." -- PETE BLACKSHAW, Global Head of Digital and Social Media, Nestle,and author of Satisfied Customers Tell Three Friends,Angry Customers Tell Three Thousand
"Paul's book turns the traditional tenets of advertising on their end and empowers us to rethink marketing for the social economy. I highly recommend this book." -- ADAM BROWN, Executive Strategist, Salesforce.com, and former Executive Director of Social Media for Dell and The Coca-Cola Company
"In Highly Recommended, Paul reveals that there is a science to being a successful social brand and lays out a compelling blueprint that separates the winners from the rest." -- ED KELLER, CEO, The Keller Fay Group, and coauthor of The Face-to-Face Book and The Influentials
"While technology has permanently changed the economy, the lessons in Paul's book are timeless in many ways. Highly Recommended is one book that I will be looking at and learning from for years to come." -- PETE MARINO, Vice President of Communications, MillerCoors
"'Would you recommend us to a friend?' It should be, 'Did you recommend us?' Paul shows why, in a time of connected consumerism, recommendations are more powerful than ever. Earn them!" -- BRIAN SOLIS, bestselling author of What's the Future of Business (WTF),and Principal Analyst, Altimeter Group
“The author advises that a new business philosophy is required for engaging customers. Content marketing is that philosophy, providing information that is valued by customers and available at a time when the customer wants it. Rand views WOM (word of mouth) as the cornerstone of content marketing and customer service. Recommended.” -- CHOICE